Elite Gear for Unforgettable Waters

At The Fly Shack, we are honored to be one of Iceland’s premier Guideline dealers and among the select few across Europe to hold the distinguished title of “Guideline Pro Shop.” This prestigious designation reflects our commitment to offering the very best in fly-fishing equipment, knowledge, and customer service, embodying the core values and exceptional standards that define Guideline as a brand.

Guideline, a Norwegian-born brand established in 1993, has become a respected name in the fly-fishing world, celebrated for its innovative designs and dedication to quality. From their pioneering Power Taper™ shooting heads to a comprehensive range of gear that suits the needs of today’s anglers, Guideline products are crafted with a profound respect for nature and an unwavering commitment to sustainability. Their “Clean All the Way” mission drives every aspect of their work, from product design to manufacturing, ensuring that each item reflects a low-impact approach to preserving the wild places we cherish.

As a certified Guideline Pro Shop, The Fly Shack offers an exclusive selection of Guideline products, backed by a knowledgeable team ready to help you choose the perfect gear for your adventures. Whether you’re exploring Iceland’s pristine rivers or the remote waters of your dreams, our dedication to top-quality gear, responsible practices, and exceptional service means you’ll find everything you need to make your time by the water truly unforgettable.

Because, as Guideline says, it’s all about the experience—and we’re here to make it the best it can be.